The Importance of Goal Setting

People who set clear, written goals are far more likely to achieve success. Research from Harvard found that graduates with written goals earned ten times more than their peers who had none.

Goals provide direction, motivation, and focus. Without them, it is easy to drift from task to task without making progress.

To set effective goals, follow the SMART framework:

• Specific: Define exactly what you want to achieve.

• Measurable: Track your progress with clear metrics.

• Achievable: Aim high but stay realistic.

• Relevant: Make sure your goals align with your overall purpose.

• Time-bound: Give each goal a clear deadline.

Beyond setting goals, successful people develop habits that support achievement. Stephen Covey’s “7 Habits of Highly Effective People” highlights the importance of proactivity, prioritisation, and continuous renewal.

Goal setting is not just for business. Set personal goals around health, family, learning, and wellbeing. By understanding what truly matters to you and why, you build a balanced life that sustains long-term success.

Start today by writing down three meaningful goals, why they matter, and what actions you will take this week to move toward them.