What can BBC's Poldark teach you about boosting your bottom line?

 Copyright BBC

Are you using email marketing in your business? Does email marketing work for you?  Maybe you can use some unlikely inspiration…

If email marketing isn’t working for your business it’s probably because your emails aren’t working and not because email marketing doesn’t work!

Email marketing works best when it’s done as a series, and what better example than BBC’s Poldark?

If you love a TV series like Poldark, you are always looking forward to the next episode – each one leads to the next and builds on what came before. In fact, you’ve probably been eagerly awaiting the new series all year!

How is this relevant to email marketing?

A series is a set of related things or events that keeps you interested in that subject.

And a series works both for your favourite television programme and for email marketing.

In fact, email marketing is at its most successful when done as a relevant and specific series.

Individual marketing emails simply do not work as well.

Remember that email marketing is about more than just sending as many emails as you can.

When you start to see your email marketing as a series of connected messages you can focus on building a targeted and relevant series of communications. Tricorn hat optional.

Statistics from Experian prove that great email marketers get £34 back for every £1 they invest in email marketing…

Click here to learn how your email marketing series can boost the profits of your business.


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